The challenge
Brazil’s business environment is shaped by rapid regulatory shifts, evolving compliance requirements, and growing stakeholder expectations around transparency and sustainability. KPMG needed a platform that could support the delivery of expert-led content to large, geographically dispersed audiences while maintaining the premium experience expected of a global professional services leader.
These sessions had to do more than inform. They needed to engage diverse audiences, foster two-way dialogue, and allow KPMG to measure impact through robust analytics. The ability to run both one-off briefings and multi-day series was critical, as was the flexibility to adapt content for varied themes, from financial regulations to environmental, social, and governance (ESG) priorities.
The solution
KPMG Brazil uses BigMarker to power a year-round portfolio of webinars and virtual events that blends flagship series, high-profile summits, and specialized technical briefings. This approach allows them to address both broad market challenges and highly targeted regulatory updates, all within a single, scalable platform.
The platform’s flexibility enables KPMG to move quickly from concept to launch, whether producing a multi-day series on emerging risks or a timely update on new sustainability standards. Branded landing pages, seamless registration, and reliable live streaming create a polished, professional experience for audiences nationwide. Engagement tools such as live Q&A, polls, and downloadable resources keep participants actively involved, while on-demand access ensures each event continues to provide value long after the live broadcast.
By combining timely, authoritative content with BigMarker’s production and engagement capabilities, KPMG has built a virtual programming strategy that reinforces its reputation as a trusted advisor and delivers measurable impact at scale.
Results delivered
Since adopting BigMarker, KPMG Brazil has hosted dozens of webinars, steadily increasing their reach and maintaining strong engagement across even the most technical subject matter. To date, their events have drawn over 26,000 total registrants and close to 7,000 unique live attendees. Their event landing pages have collectively generated almost 130,000 views.
Annual webinar production has grown from just 10 events in 2022 to 19 in 2024, with average registrations ranging from nearly 500 attendees per event in their first year to 700 in 2023. Live attendance has consistently reached hundreds of professionals per session, demonstrating strong demand for KPMG’s expertise across compliance, ESG, and operational risk.
KPMG Brazil’s success comes from their ability to combine timely, authoritative content with a premium virtual experience. BigMarker enables them to react quickly to new developments, deliver high-quality programming across multiple themes, and engage audiences at scale. The result is a sustainable, impactful thought leadership program that reinforces KPMG’s reputation as a leader in governance, compliance, and business advisory services.
