2025-2026 B2B Webinar Benchmark Report
This report explores trends and best practices in B2B webinars, offering insights from over two million BigMarker-hosted events in the past year.
What's inside
Webinars remain one of the most powerful tools in B2B marketing, driving demand, capturing data, and building lasting connections with audiences. As the webinar landscape continues to evolve, staying ahead of the curve requires adapting to new trends and refining best practices. This report aims to provide marketers with the insights they need to elevate their webinar strategies.
By analyzing data from nearly two million webinars hosted on BigMarker over the past year, we’ve identified the tactics, tools, and strategies that the most successful B2B marketers are using to generate maximum impact. Whether you’re looking to fine-tune your current approach or implement entirely new strategies, the findings in this report will help you optimize your webinars for better results. Dive in to explore actionable insights, learn from top performers, and gain a competitive edge in the ever-evolving world of B2B webinars.
