Personalization

Deliver personalized webinar & event experiences.

BigMarker empowers marketers to tailor webinar and event experiences to multiple personas, maximizing the results of your programs by speaking directly to each audience.

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— Key capabilities —

Personalize in-webinar content

Personalize content inside webinars based on attendee profiles to drive engagement.

Progressive profiling

Personalize the form experience with conditional fields, dynamic content, and multi-language support.

Personalized follow-up emails

BigMarker AI generates personalized follow-up emails for each attendee driven by behavior and intent.

Personalize webinars

Deliver hyper-personalized webinar programs.

Speak to multiple audiences with dynamic webinar experiences that flex content to each target persona.

Personalize in-webinar content

Personalize content inside webinars based on attendee profiles to drive engagement.

Personalize CTAs

Personalize calls-to-action based on attendee profiles, behavior & intent signals to drive conversions.

Progressive profiling

Personalize registration to maximize conversion.

Personalize registration forms to reduce the number of fields, capture the data you need, and maximize conversion.

Progressive profiling

Ask less up front and enrich CRM profiles over time with fewer fields, richer records, and higher conversion.

Personalized forms

Personalize the form experience with conditional fields, dynamic content, and multi-language support.

Personalize Follow-up

Personalize follow-ups to drive action.

Personalize follow-up emails and landing pages based on profiles, behavior, and intent, to drive each contact to the next step in their content journey.

Personalized follow-up emails

BigMarker AI generates personalized follow-up emails for each attendee driven by behavior and intent.

Personalized landing pages

Send each audience member to a personalized webinar or event recap page with messaging and content tailored to their persona.

FAQs

How does personalization impact the results of webinars and events?

Personalization can drastically increase the show-up rate, engagement rate, and conversion rate of webinars and events by tailoring messaging, featured resources, and offers to participants at both the persona (segment) or individual level. It can also drastically increase the rate at which attendee data is captured by making registration form fields and polls more relevant to each participant.

How does BigMarker leverage AI to drive personalized experiences?

BigMarker leverages AI on an opt-in basis. You do not have to use these tools if you don't want to. If you do opt in to using AI personalization, then you can leverage BigMarker's proprietary AI capabilities to recommend the right content mix to the right audiences at the right time.

How does personalization integrate with CRM and MAS systems?

BigMarker's personalization engine is neatly integrated with the CRM and/or MAS system(s) you have integrated with your BigMarker account, enabling personalization features to draw from the context you have from CRM profile data and prior interaction history, and enabling you to ultimately push the results and insights generated from personalized campaigns back to the system of record.

What is the ROI of implementing webinar and event personalization technology?

Personalization in B2B content journeys has demonstrated 10-30% lift in conversion rates, 20-50% lift in audience engagement, and 15-40% lift in MQL quality, with lower cost per lead.

How does BigMarker's personalization capability handle data security & privacy?

Personalization and all BigMarker AI capabilities are covered by BigMarker's AI Privacy Statement and Data Processing Agreement. You own all your data, we do not train our models on your data, and we never share your data with others.

Deliver personalized webinar & event experiences.

Personalize in-webinar content

Progressive profiling

Personalized follow-up emails

Deliver hyper-personalized webinar programs.

Personalize in-webinar content

Personalize CTAs

Personalize registration to maximize conversion.

Progressive profiling

Personalized forms

Personalize follow-ups to drive action.

Personalized follow-up emails

Personalized landing pages

FAQs

Take your webinars and events to the next level.