In today’s competitive B2B landscape, product value alone is no longer enough. Buyers expect ongoing guidance, training, and support from the companies they partner with—long after the initial sale. Customer education has emerged as one of the most reliable ways to drive product mastery, reduce friction, and ensure customers get the full value they were promised.The numbers tell the story clearly. More than two-thirds of customers say they are more likely to stay with a vendor that provides consistent training and education. Companies with formal education programs report higher renewal rates, often between 6% and 15%, along with significantly stronger product adoption curves. Trained users adopt features at two to three times the rate of untrained users. And by equipping customers with the knowledge they need, organizations often see support ticket volume drop by up to 1/3 within the first 90 days.