2025-2026 B2B Events Benchmark Report
This report provides benchmarks and best practices for B2B in-person, hybrid, and virtual events to guide event leaders in refining their strategies.
What's inside
In the past five years, B2B events have undergone an amazing transformation. Today’s event producers seamlessly blend in-person, virtual, and hybrid formats to engage audiences and meet strategic goals. While in-person events remain the gold standard for relationship building, brand immersion, and executive engagement, digital capabilities have opened new avenues to reach and activate global audiences. Hybrid events, in particular, offer the best of both worlds, combining high-touch in-person moments with the scale of virtual.
Fueling this evolution is the increasing role of event technology. Modern registration, badging, mobile apps and AI-powered personalization experiences boost engagement and drive impact. This report highlights key benchmarks and best practices for B2B in-person, hybrid, and virtual events to guide event leaders in refining their strategies for the year ahead.
