AI insights & automation

Lead scoring, intent signals & follow-up. Powered by AI.

Generate advanced audience insights, automate follow-up actions,
and deliver actionable data to commercial colleagues.
—  Recent updates  —

AI lead scoring

Identify the best leads from your audience. Customize assessment criteria based on your business.

AI profile enrichment

Automatically enrich the profile data of webinar and event attendees to develop a more complete view.

AI email personalization

Send each registrant a personalized follow-up message driven by webinar or event activity.

AI Lead scoring

Identify and qualify leads based on engagement & intent signals.

Define your scoring factors, then leverage current and past session data, as well as previous interaction data, to score attendees based on behavior and intent.

Configurable scoring factors

Marketing teams can define their own lead scoring models based on the factors that matter most to their business.

Identify & qualify leads from webinars & events

Use data from registration fields, attendee behavior, and intent signals communicated during current and past sessions.

AI Notes to GTM Team

Share insights from webinars & events with contact owners.

When an assigned contact—a lead, prospect, or customer—attends a webinar or event, contact owners can be informed of their behavior, automatically.

Share engagement summaries

Share the AI-generated summary note via your CRM/MAS integration to automatically update AE/CSMs of new activity.

Include poll responses, Q&A submissions, and chats

Contact owners can leverage engagement data captured through webinars and events to inform messaging for future touch points.

AI profile enrichment

Generate a more complete profile for every attendee.

Enrich CRM profiles to see the full picture

AI enrichment automatically fills in data such as company size, location, and industry, so profiles are more complete.

Identify decision makers & intent signals

By combining decision-maker identification & intent signals, you can more easily see your best opportunities.

AI email personalization

Send personalized follow-ups with behavior-driven. messaging & CTAs

Ditch boilerplate, one-size-fits all messaging

Follow-up emails are automatically tailored to the precise activity of each attendee, including watch time and questions asked.

Send tailored follow-ups based on intent signals

Send meeting offers to attendees who signaled intent, surveys to those you’re still trying to get a pulse on, and the replay to those who left early.

Take your webinars and events to the next level.

Book a demo to see why the world’s most innovative companies and organizations partner with BigMarker.