The challenge
BoxWorks Tokyo 2024 marked a significant milestone as the first BoxWorks event in Asia, specifically tailored to the Japanese market. As Japan plays a critical role in the company's growth objectives, localizing the flagship BoxWorks event for this market was essential. The event aimed to drive business and influence significant pipeline value. BoxWorks Tokyo 2024 leveraged cutting-edge event solutions in partnership with BigMarker to ensure a seamless and impactful experience for all attendees.
The solution
Box partnered with BigMarker to deploy a digital event platform that achieved the following goals:
- Localization: Build on the strengths of BoxWorks' flagship North American event, adapting it to resonate with a Japanese audience and culture.
- Engagement: Provide an engaging and interactive platform for attendees.
- Efficiency: Streamline attendee management and logistics to enhance the overall event experience.
- Impact: Drive significant business opportunities, influencing over $1B in pipeline value.
Box and BigMarker collaborated to design and deploy a digital events solution that included the following capabilities:
Event Badges and Badge Printing: We created custom-designed event badges to provide a professional and cohesive look for the event. Onsite badge printing facilitated quick and easy distribution, reducing wait times and ensuring a smooth check-in process. Personalized badges helped to foster networking and identification among attendees.
Onsite Attendee Check-In: We established an efficient check-in process using BigMarker's check-in capability. Real-time data tracking and analytics provided insights into attendee behavior and engagement. The streamlined check-in process ensured minimal delays and maximum satisfaction for attendees.
Digital Event Platform: A comprehensive digital platform powered by BigMarker streamlined event content, schedules, and interactions. Attendees had access to real-time updates, session information, and interactive features such as live Q&A and polls. The platform supported both in-person and virtual participation, extending the event's reach and accessibility.
Media Hub: A custom-designed media hub centralized all event-related media content. The hub provided access to session recordings, presentation materials, and exclusive interviews with key speakers and attendees, enabling attendees to revisit important sessions and content post-event, extending the event's value and impact.
Results delivered
BoxWorks Tokyo 2024 successfully extended the flagship event into the Japanese market, delivering a highly engaging and efficient experience for attendees. Key outcomes included:
- Enhanced Attendee Experience: The combination of event badges, efficient check-in, and a robust digital platform created a seamless and enjoyable experience for attendees.
- Increased Engagement: Interactive features on the digital platform fostered greater participation and interaction among attendees.
- Business Impact: The event influenced pipeline in one of Box's fastest-growing markets, supporting the critical role of the Japanese market in the company's growth strategy.
BoxWorks Tokyo 2024 demonstrated the power of localization in creating a successful and impactful event. By partnering with BigMarker, Box was able to deliver a tailored experience that resonated with the Japanese market, driving significant business opportunities and setting a benchmark for future events in the region.
