October 12, 2022
The best partner will not only guide you through the event technology, but will also consult on the recommended best next steps.
It’s no secret that event technology has evolved exponentially in the past few years to meet the growing and ever changing demands of event professionals and attendees alike. New features, functionality, and interface designs are often enticing, but come with a unique set of challenges to any event producer looking to master the technology behind their webinar, virtual and hybrid event components. So how can one maximize the benefits of event technology?
Many event professionals report that one of the biggest challenges when searching for a new event technology vendor is how they will access support throughout the event process. In fact, 20% of event organizers admit to avoiding virtual event elements altogether due to uncertainty and unfamiliarity with event technology. That said, the growing demand for hybrid events means virtual components are imminent in the ever-changing events industry and must be confronted head on.
The best partner will not only guide you through the event technology, but will also listen to your needs and consult on the recommended best next steps.
The good news? For events of all shapes and sizes, this consultative process can be the biggest driver of ROI and can unlock new possibilities within your event structure you may have never considered on your own.
A prospective partner's responses to the above questions should be data-driven and precise. Remember, it's the sales person's job to sell you on the partnership, so key attention to detail is important during your vetting process. A positive sign to look for is a prospective partner's willingness to share references and examples, since current customers don't have the same motivation as your salesperson. Another good sign is high ranks on customer review sites, which not only share honest feedback from real customers, but also allow you to compare and contrast with other potential partners.
The bottom line is simple. The technology you use in your webinars, virtual or hybrid events is the most important piece of the puzzle to get right. Finding a partner with the right experience and technology to meet your needs will not only help you execute a flawless event, but will empower you to take your events to the next level.
If you’d like to work with a trusted technology partner on your next event, BigMarker has the tools and expertise needed to take your experience to the next level. To learn more or schedule a demo, visit https://www.bigmarker.com/.
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