All Your Performance Data, One Click Away
From a single dashboard, you can access real-time insights across three key views: Summary, Content, and Audience.
The Summary view gives you top-level registration and attendance metrics, broken down by geography, time range, and more, so you can spot performance trends at a glance. The Content tab surfaces your highest-performing webinars and on-demand sessions, helping you identify which topics, speakers, and formats resonate most. And in the Audience view, you’ll see detailed registrant profiles, including names, job titles, companies, and show-up rates, empowering you to personalize follow-ups and refine targeting strategies.
You can easily filter data by campaign, persona, or UTM, then export or share your dashboards instantly, without needing logins or custom code.
Prove ROI with Custom Reports and Dashboards
Channel Analytics goes beyond static dashboards. With just a few clicks, you can build dynamic reports that segment performance by webinar tags, campaign sources, or any field on your registration form. For example, track UTM performance across all content to see which channels are driving the most qualified leads, or break down conversions by job function to inform your persona strategy.
Your reports are fully customizable: Select the metrics you want to track, choose the date range, define your filters, and save the view for your team. Interactive graphs allow you to drill down by country, content type, or even individual registrants, so you’re always one click away from actionable insight.
Built for Modern Marketing and Event Teams
Channel Analytics was designed to support the full lifecycle of B2B marketing, from campaign planning to post-event reporting. It helps you surface your top-performing content, identify high-intent audience segments, and prove the impact of your programs to leadership.
Whether you’re building nurture paths, optimizing ad spend, or refining your event strategy, you’ll have the data to back every decision. And because dashboards are shareable and customizable, cross-functional teams stay aligned and informed.
How to Use Channel Analytics
Accessing your analytics is simple. From your Home Dashboard, select your Channel, then click View Analytics in the top right. From there, you’ll see the Summary, Content, and Audience tabs at the top of the page. To dig deeper:
- Use the date range selector to narrow in on specific time periods.
- Customize your Audience table by choosing which columns to show and filtering by any field (like industry, buyer stage, or region).
- Click +Add Report to create a custom dashboard. Choose to break down by webinar tag, registration field, or specific campaigns like UTMs.
- To share your insights, either download the data or copy a public link to send to stakeholders, no login required.
Your analytics are always up to date and ready to use, with flexible views that adapt to your evolving strategy.
Ready to Dive In?
If you’re already a BigMarker customer, head to your channel dashboard and click View Analytics to get started.
Need help building your first report? Reach out to your Customer Success Manager or contact us at support@bigmarker.com to schedule a walkthrough.
