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Why Calculated Fields?
Understanding your audience has never been more important, and Calculated Fields provide an essential tool for unlocking deep insights into attendee behavior. By capturing real-time user engagement and registration patterns, you can gain a clearer picture of how participants interact with your events. This level of insight allows you to tailor your marketing and outreach strategies to better serve and convert your audience.
With seamless integration capabilities, Calculated Fields ensure that your valuable data is always at your fingertips. Whether you need to export registrant details into a CRM, create customized reports, or enhance your event analytics, this feature makes data accessibility effortless. By automating data tracking and synchronization, your teams can focus on making informed decisions rather than manually managing event data.
Beyond convenience, Calculated Fields provide unmatched flexibility. Every organization has unique data needs, and with support from your BigMarker team, you can configure your own custom fields to align with your business objectives. Whether you need to track specific engagement metrics or generate advanced lead qualification parameters, Calculated Fields can be customized to meet your exact specifications.
How It Works
Calculated Fields function as hidden registration fields, automatically collecting and updating data without requiring input from registrants. When setting up a new registration field, simply select Calculated Field under the field type settings to unlock its powerful capabilities.
With this feature, you can track:
- Live Webinar Engagement: Number of chat messages sent, Q&A submitted, poll responses, and more.
- Registration Activity: Coupon codes used, session selections, and form interactions.
Once created, your Calculated Fields will continuously sync data, ensuring you always have the most accurate insights at your fingertips.
Go Beyond Standard Analytics
Take your data strategy to the next level with Custom Calculations, a feature designed to provide deeper, more meaningful insights into your event data. With the guidance of your BigMarker Customer Success Manager (CSM), you can build advanced data models that enhance lead qualification, streamline registration data, and track attendee behavior in real-time.
Smart Lead Qualification
Ensure your sales and marketing teams focus on the right prospects by implementing automated lead scoring. A registrant can be automatically classified as "Qualified" if they meet predefined criteria, such as holding a specific job title, working at a company of a certain size, or engaging with the webinar for a minimum duration.
Dynamic Registration Fields
Merge multiple data points into a single, structured field that simplifies reporting and analysis. By combining webinar details, event tags, and registrant information, you create a comprehensive data source that enables better decision-making and personalization strategies.
Automated Behavioral Tracking
Enhance attendee profiling by using If/Then conditions to categorize users based on their interactions. Whether it’s tracking those who engage heavily in Q&A sessions, participate in polls, or use specific registration codes, this feature allows for precise audience segmentation and tailored follow-up strategies.
