Annual conferences are an amazing way to build deeper relationships with your customers, resulting in increased customer loyalty, valuable insight, enhanced customer success, and additional sales. Realizing these benefits, however, requires careful consideration of several important factors, such as your purpose, budget, and event format. 

But the most critical factor to consider when planning a top-notch event is to ensure you have a customer-first mindset. Gone are the days of expecting to sell out a conference by booking a flashy destination resort or a highly-sought after band. Today’s customers want to know what they will gain by attending your event. This guide presents a framework for planning annual customer conferences that stand out from the crowd and leave clients eager to confidently use your product or service.