Webinars are a powerful tool for generating new leads and moving prospects through the buyer’s journey. According to the Content Marketing Institute, 58% of marketing professionals said that virtual events, webinars, and online courses produced the best results of all their content marketing efforts in the last 12 months. Ranking as the most effective tactic, it only makes sense to leverage webinars beyond their initial presentation. And considering that the average webinar can cost upward of $3000, savvy marketers are stretching the shelf-life of their webinars through content repurposing.

Repurposing content increases exposure since it can be experienced across different mediums, channels, and timelines, reaching new audiences and increasing brand awareness. It also allows you to conserve valuable resources so you can pour more of your marketing dollars into developing additional content programs. 

In short, repurposing webinar content allows marketers to get the most bang for their buck. In this guide, we’ll explore five ways to scale your reach by presenting your content in new ways across marketing channels.

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