In the world of marketing, one size does not fit all. Best-in-class marketers understand that one of the keys to truly effective marketing is knowing your buyer and demonstrating you can solve their challenges. Though the textbook marketing failure of the Chevy Nova was determined to be an urban legend, the story still offers an important lesson. The supposed oversight of launching the Chevy Nova (Nova translates to “it doesn’t go”) in both English and Spanish-speaking regions teaches us that a blanket approach to marketing doesn’t work well. Taking the time to do your homework on each of your audiences will help you craft campaigns that speak to their unique motivations, goals, and challenges. 

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Successful event and webinar strategies are developed using the same principle. In this guide, you’ll learn how each buyer persona drives content, event format, and timing. It will also explain how a data capture strategy can help you generate the needed data points to deliver successful webinars and events that advance your buyers along the buyer’s journey.