2023 B2B Marketing Webinar Benchmark Report

This 16-page report explores webinar best practices with an emphasis on benchmarking and optimizing performance. After analyzing over one million webinars hosted by B2B marketers on BigMarker in the past year, we present results achieved in areas such as the best times to host webinars, the best approaches to driving audience engagement, and ultimately, the tools and tactics leading B2B marketers are using to generate demand and capture data.

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What's Inside?

For more than a decade, webinars have been regarded as one of the most effective tools B2B marketers use to generate demand and capture data from their audience. But as webinar hosting has evolved, so have best practices. This report explores B2B webinar best practices with an emphasis on benchmarking and optimizing performance.

At BigMarker, we’re driven to create the most advanced webinar hosting technology for B2B marketers, and that starts with understanding where the bar is and how it’s being raised by world class marketers over time. 

To create this report, we analyzed data from over one million marketing webinars hosted on BigMarker in the past year, and identified the tactics and tools used by the highest performing B2B marketers, as well as the results they achieved.

Read on to learn more about the results high performers are achieving, and explore some insights to consider as you evolve your own webinar strategy for the coming year and beyond.

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