On-Demand Webinar

Why B2B Marketing is So Boring (And How To Fix It)

B2B buyers are sick of your marketing speak: According to one study, half of B2B decision-makers are bored of the B2B advertising they see — and that influenced their buying choices. So how you can break out of the B2B marketing mold to create something memorable — while also staying aligned with business needs?
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Meet Your Presenters

Hannah Scherer

Sr. Director, Marketing and Partnerships at BigMarker

Eoghan Ó Braonáin

Enterprise Account Director at Digital Marketing Institute

About this Webinar
B2B buyers are sick of your marketing speak: According to one study, half of B2B decision-makers are bored of the B2B advertising they see — and that influenced their buying choices. So how you can break out of the B2B marketing mold to create something memorable — while also staying aligned with business needs? So how you can break out of the B2B marketing mold to create something memorable — while also staying aligned with business needs? Join us on August 3rd as we tackle this topic with Eoghan O’Braonain, Executive Account Director of Digital Marketing Insititute.
Agenda

- Why creativity matters in the B2B space — and how to incorporate it into your marketing

- Best practices for getting buy-in from senior leadership

- How to build your brand personality through webinars and events

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