To generate results from your events, you can’t merely target personas like “digital marketing manager” or “VP of Sales.” You have to resonate with individual people within those categories, each with their own different questions, knowledge gaps, and preferences. The more you can tailor your event content to individual needs, the more you’ll provide value for each one — and the more likely you’ll see them again in the future. But how can you achieve this while staying aligned with your brand (and maintaining a reasonable workload)?