BigMarker vs. ON24

Choose the right webinar, virtual and hybrid events platform is crucial to the success of your marketing, demand generation, and events efforts.

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Choosing the right webinar, virtual and hybrid events platform is crucial to achieving your marketing goals. This page compares two highly rated platforms – BigMarker and ON24 – to help you choose the one that’s right for you.

BigMarker

BigMarker is a highly customizable platform that takes a partnership-driven approach to help companies host events that stand out from the crowd. With industry-leading customization, engagement features, and CRM integrations, BigMarker empowers hosts to bring their dream event to life, whether it's a one-hour webinar, or a three-day annual conference.

BigMarker is ranked #1 in customer satisfaction on G2, with a 94% rating for ease of use and an 93% rating for quality of support. (Source)

ON24

ON24 provides a leading platform for creating, scaling, and personalizing engaging experiences to drive business growth. Through webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. (Source)

ON24 is ranked #6 in customer satisfaction on G2, with an 86% rating for ease of use and an 86% rating for quality of support. (Source)

BigMarker Pricing vs. ON24 Pricing

The sticker price doesn’t always tell the whole story. To help you understand the difference in total cost of ownership between these platforms, let’s break down a standard subscription and look at the total cost of ownership for each tool.

Compare

BigMarker

ON24

👩  Users/Seats
BigMarker enables you to host up to 100,000 attendees, with pricing plans to fit your budget and requirements.

You may add as many host licenses as you need, to host multiple sessions at the same time.
Information about ON24's maximum capacities and pricing for registrants, attendees, and host licenses is not publicly available. (Source)
✨  Attendee Experience
In-session engagement features to capture rich data from attendees--including Chat, Polls, Q&A, and Offers--are included in every BigMarker plan.

Breakout sessions: Attendees can interact via 1:1 video meetings or group meeting rooms.

Mix-and-match 30+
virtual event features, including including custom 2D and 3D lobbies, agendas, matchmaking, speed networking, sponsor pages, exhibitor booths, and gamification.

BigMarker offers webcasting to large-scale audiences, interactive sessions where audience members can come on-stage, and live streaming to your website, Facebook, YouTube, LinkedIn, and more.

BigMarker enables you to build your own custom-branded virtual event websites and event mobile apps for hybrid events.
In-session engagement features to capture rich data from attendees--including Chat, Polls, Q&A, and Offers--are included in every ON24 plan. (Source)

Breakout sessions: Attendees can interact via 1:1 video meetings or group meeting rooms.(Source)

ON24 offers virtual event features including custom 2D lobbies, agendas, networking, gamification, and sponsor pages. (Source)

ON24 offers webcasting to large-scale audiences, with engagement features built around the webcast, and breakout rooms for interactive engagement.

ON24 enables you to build your own custom-branded virtual event websites.
🎟️  Monetization & Sponsors
BigMarker virtual events feature Sponsored Sessions, In-session Sponsor Banners, and Exhibitor Booths.

BigMarker supports selling tickets to your webinars, process payments, and deposit them into your bank account, automatically.
ON24 virtual events feature Exhibitor Booths. Exhibitors receive an individual customized booth where they can play videos and send offers. (Source)

Information about whether ON24 offers ticketing is not available.
🎨  Customization
BigMarker hosts can customize landing pages, automated emails, lobby and lounge areas, webinar rooms, and expo booths. 

BigMarker offers completely custom lobbies so event organizers can create a truly unique attendee entry experience.

BigMarker also regularly works with customers to bring custom event experiences to life.
On ON24, customers can add branding to landing pages, lobbies, session rooms, networking rooms and sponsor booths. (Source)

No information is publicly available about ON24’s capability to develop custom event features or experiences.
💬  Customer Support
BigMarker provides 24-hour customer support. Enterprise customers also have access to a dedicated Account Manager and our live support team
ON24 provides a customer support center as well as live event monitors available during events. (Source)
💵  Pricing
BigMarker offers SMB-friendly pricing and Enterprise pricing offering best-in-class features, integrations, security, reliability, and customer support.
ON24 offers pricing plans that are primarily geared toward Enterprise customers, making it less cost-effective for companies with smaller webinar and virtual event budgets. (Source)

BigMarker Pricing vs. ON24: Capabilities

See how BigMarker and ON24 compare across some of the most critical webinar and virtual events capabilities.

Enterprise-grade Webinar Software

To host webinars that achieve your marketing, lead generation and nurturing objectives, you need a well-integrated, customizable platform that enables you to create and promote content, engage your audience, and ultimately sync the valuable data you generate back to your CRM. With BigMarker, all of this functionality is built in, with access to a broader set of tools and an expandable platform offering multiple, easy-to-use integrations. ON24 offers fewer engagement features and fewer integrations.

“BigMarker is stable, easy to use and easy to set up. It has a ton of features. It is polished - it makes us look really professional, especially when integrating with Automations and SMS, it really makes the whole solution feels solid. It is reliable. Support is fast and friendly. They steadily improve the product. 2 yrs+ in, BigMarker is still my choice of webinar software” - Verified G2 Review

Virtual Events Software

To host virtual events that stand out from the crowd, you need a customizable platform supported by a team that works with you to bring your event vision to life. Working with BigMarker, you have the ability to build a customizable 2D or 3D lobby, so your event is one-of-a-kind, rather than a carbon copy of other events on other platforms. Then, BigMarker empowers you to mix-and-match 15+ event features, including Agendas, Expo Halls, Matchmaking, Speed Networking, Breakouts, Leaderboards, Prize Packs, Round Tables, Video Chat, Poster Sessions, Video Hubs, Chatbots, and more. ON24 specializes in a handful of virtual event features and helps users create virtual event solutions for a narrower range of uses.

“BigMarker is a fantastic and feature-rich solution with many unique features. Its features have been well-thought in implementation. The team is responsive and reachable too. It is super easy to setup workshops and events.” - Verified G2 Review

Hybrid Events Software

The days of only serving an in-person audience are over. If hosting events remotely for two years has taught us anything, it's that we can reach audiences ten times larger by providing a virtual option. Sure, attending virtually will never replace the magic of attending in person, but it will make our events more inclusive and accessible. So BigMarker's approach to Hybrid Events doesn't seek to create the same experience for in-person and at-home attendees...but rather a positive experience for both audiences. For at-home attendees, we provide our category-leading virtual platform, powered by our live streaming studio, so people can access sessions from anywhere and participate in Q&A. And for in-person attendees, our event companion app serves as each attendee's guide to your event's experience, and our badge printing and scanning solutions get attendees checked-in, keep them safe, and empower you to have visibility into the attendee journey.

“I was looking for a simple, easy-to-use virtual event platform, and I found BigMarker. I like the way it is so easy to use, and how it has many features to customize the way it works for our events. It is also reliable service, and it has constant updates that ensure it stays at the top of its game.” - Verified G2 Review

On-Demand Video Experiences

On-Demand Video Experiences empower your audience to engage with your content on their time, at their convenience. Using BigMarker's On-Demand Video Player and Media Hub solutions, you can create personalized, on-brand video experiences that drive engagement, activate your audience through embedded calls to action, generate rich data about each prospect, and sync data to your CRM and/or marketing automation system. ON24 offers a similar set of capabilities, but with fewer video player customization options.

“BigMarker is a professional and must-have application for anyone who is serious about reaching out to their customers using video. You don't need any additional software add-ons, unlike other video software platforms, all you need is BigMarker.” - Verified G2 Review

Simulive Webinar Software

Automated or "Simulive" webinars enable you to combine the interactivity of a live webinar with the convenience and and always-on accessibility of an on-demand webinar. By pre-recording your webinar and programming polls, offers, and other interactive elements on a timeline to cue automatically at just the right time, you can create a simulated live experience that feels like it's happening the precise moment a prospect is engaging with it, regardless of what day or time they are attending. BigMarker and ON24 both offer robust simulive capabilities, empowering you to add dynamic, interactive video experiences to your marketing automation strategy.

This approach empowers you to generate a steady stream of meaningful data from prospects, and push it to your CRM automatically, to progressively build contact profiles over time. “The fact that BigMarker has marketing automation features built in makes it a great marketing tool, since this eliminates the need for multiple platforms. It's also easy to use which is always a plus. I like the ability to add slides and calls to action in the middle of a webinar--they're still one of the only platforms that do it.” - Verified G2 Review

Enterprise-grade Integrations

BigMarker leads the industry in number of native, direct integrations offered. CRM integrations include ActiveCampaign, Hubspot, and Salesforce. MAS integrations include ConstantContact, Drip, Eloqua, Keap, MailerLite, Mailchimp, Mandrill, Marketo, and Moosend. Event platform integrations include Bizzabo, Cvent, Eventbrite, Instapage, and Unbounce. Video and social integrations include Capsule, Facebook Live, Twitter, and YouTube Live. Analytics platform integrations include Google Analytics and Heap. Identity Management platforms include Okta. Course Builders: Thinkific. eCommerce: Stripe, Authorize.net, ThriveCart, and PayPal. Workflow: Slack, PowerPoint, and Dropbox. Other: Zapier, Webhooks. ON24 offers fewer integrations, focusing more narrowly on CRM/MAS platforms.

By integrating with so many different platforms you use elsewhere in your marketing stack, BigMarker is a highly expandable platform that fits into your workflow and maximizes the value of the data your webinars and virtual events generate. “The platform is very straight forward, simple to use, and has all the features you could need for hosting webinars. The Slack integration for automated webinar chat engagement is great.” - Verified G2 Review

What are customers saying?

BigMarker has been named the #1 Highest Rated Webinar Software platform by leading software review site G2.

BigMarker helps over 10,000 companies host more than 7 million webinars & events per year.

Our customers trust us to supercharge their events with digital experiences their audiences love.

A Leader in Webinars & Virtual Events Since 2010

As a pioneer of the webinar and virtual events space, BigMarker has experience you can count on. Whether you're a marketer looking to elevate your webinar series, or an event producer looking to bring your annual conference online, we're here to help!

Professional Event Producers

BigMarker's Event Producers are industry veterans and digital natives. True platform experts, each producer brings best practices that can elevate your webinar, virtual, or hybrid event to the next level.

BigMarker Solution Partners

BigMarker Solution Partners include agencies and freelance event producers to help you level-up your event strategy. Whether you need someone to design your event, produce content, or project manage, there’s a partner here for you.

Knowledge Base

BigMarker's Knowledge Base is a comprehensive help center that enables you to find answers to questions you have about our products. If you can't find the answer you need, our support team is available via email or live chat, around the clock.

Elevate your webinars, virtual & hybrid events

Learn how BigMarker can help you elevate your events strategy by creating outstanding experiences your audience will love.

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