Case Study

TED@PMI's Virtual Event Helped Project Managers Move from Idea to Reality

Problem

TED and PMI wanted to team up to bring inspiring ideas and powerful voices to the world of project management, empowering people to turn ideas into reality.

Solution

TED@PMI celebrated its community of doers in a two-day virtual conference to facilitate conversation and innovation.

Results

TED@PMI brought together 35,000+ project management professionals from 50 countries, hosting the largest-ever virtual event for project management.

TED@PMI wanted to bring inspiring ideas and powerful voices to the world of project management, empowering people to turn ideas into reality. And they needed to do it completely virtually.

Project Management Institute (PMI) is a leading global not-for-profit professional membership association for the project, program and portfolio managers. Since 1969, PMI has served more than 2.9 million professionals working in nearly every country in the world through global advocacy, collaboration, education and research.

PMI helps project managers advance their careers and contribute to the success of their organizations. The organization’s globally recognized standards, resources, publications, courses and networking opportunities have established it as the definitive professional development resource for project managers. PMI also hosts more resources and videos on its digital resource hub, ProjectManagement.com

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world. TED videos have over 95 million monthly unique viewers: over 35 people watch a TED talk every second.

"Partner with TED is TED's approach to partnering with other likeminded organizations. Partnerships with TED leverage everything that makes TED, TED: its global, research-based ideas; its live, knowledge-sharing conferences and events; its TED Talk content and format; and its progressive approach to education through storytelling. A partnership with TED has the power to create change, transform perspectives and shift cultures within organizations. TED partners include renowned organizations like BCG, Bose, BMW, Cartier, Samsung, Marriott, UPS, and the Robert Wood Johnson Foundation.

To contribute more expertise to the thought leadership community, PMI hosts both in-person and online events. PMI took its virtual events a step further by partnering with TED to create an online event series about project management and leadership principles. Together, PMI and TED aimed to showcase the best ideas within the project management community and use them to drive progress in the industry.

The Challenge

TED@PMI's objective was to bring inspiring ideas and powerful voices to the world of project management, empowering people to turn ideas into reality. And they needed to do it completely virtually.

The Solution

TED@PMI celebrated its community of doers in a virtual conference that facilitated conversation and innovation. BigMarker helped TED@PMI build a two day interactive virtual experience including:

Results

TED@PMI brought together 35,000+ project management professionals from 50 countries for a two-day virtual event. With speakers broadcasting from their homes and sessions set on weekend mornings, TED@PMI cultivated the same comfortable and elevated atmosphere as other TED Talks, but with a more intimate and conversational atmosphere.

Programming aimed to help project managers across the world develop both as professionals and people. Speakers discussed how they translated their project management skills into helping their families and improving people’s lives in meaningful ways: A father spoke about building a prosthetic limb for his son. A kindergarten teacher talked about harnessing project management principles to manage a classroom and guide children’s lives and development.

Besides humanizing PMI’s business-oriented mission, the virtual event's programming inspired audience members around the world to use their professional skills to improve their communities—and showed that some stories and experiences are universal.

Notable speakers and guests included:

“These individuals are not just dedicated to telling their story, they’re dedicated to taking action and making an impact. It’s people like this - those not afraid to turn an idea into reality - who solve our world’s biggest problems.”

Sunil Prashara
President & CEO of PMI

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