July 14, 2022
Events aren’t just another marketing tactic — they help you establish trust with new audiences. And with the evolution of event technology, nearly every problem has a solution, whether your audience is 10 feet or 10,000 miles away.
That's why we're hosting BeyondVirtual. Throughout the summer, we'll host sessions with marketing and events leaders, who will teach you how to harness emerging event technologies to activate your audience and grow your business. We’re kicking the event series off with three educational sessions, along with live Q&As and customer stories to inspire you to take your events BeyondVirtual.
Learn more about our sessions and amazing speakers below!
In-person events remain vulnerable to unexpected cancellations. In this session, learn how to navigate this uncertain landscape, mitigate financial risk, and create backup plans for your in-person events. We’ll be joined by Meagan Sweeney-Hyde of Make-A-Wish America and Abel Flint of Suzy. Learn more about them below:
Throughout her career, Meagan Sweeney-Hyde has harnessed the power of events to aid in the fight against critical illnesses.
Since September 2020, she has served as Chapter Events Fundraising Manager at Make-a-Wish America. There, she helps the organization's 50+ local chapters host their most crucial annual fundraisers, including Walk for Wishes, the Trailblazer Challenge, and other socials and galas.
Previously, Sweeney-Hyde was the Associate Director of Community and Corporate Philanthropy at Make-A-Wish Missouri. Before joining the Make-A-Wish organization, Sweeney-Hyde served as a Campaign Manager and Senior at The Leukemia and Lymphoma Society
For her contributions, Sweeney-Hyde received the 2019 Passion for Excellence Award from Make-A-Wish Kansas, as well as the 2017 Leukemia and Lymphoma Presidents Club Society Award. She is a Certified Nonprofit Professional and holds a bachelor's degree from Missouri State University.
Katie Robinson is a seasoned experiential marketing leader with more than a decade of experience managing events for both B2B and B2C brands.
Currently, Robinson leads event marketing initiatives at Suzy, a real-time market research and customer insights platform. At Suzy, she has managed the company’s monthly webinar series, overseen the company’s partner webinars, virtual trade shows, and in-person trade shows, and executed event promotion campaigns.
Previously, she served as an Events and Marketing Specialist at Crain’s Chicago Business, where she led marketing, sponsor relationships, speaker recruitment, venue coordination, event logistics, and support staff management for more than 30 live events, webcasts and private salons annually.
Robinson holds a bachelor’s degree from Columbia College Chicago and resides in the Chicago area.
Event technology is evolving fast. In this session, our team of event experts tell you how to leverage the latest event tech to improve attendee satisfaction and revenue. We’ll be joined by Mau Guloy of Roofr and Heather Campbell of Search Engine Journal. Learn more about them below:
Mau Guloy is an experienced marketer with substantial experience in managing and curating B2B events around the world.
Currently, she serves as Events Manager at Roofr. Previously, she managed events at Thinkific, where she planned and executed its annual flagship virtual event while also relaunching the brand’s weekly webinar program. Before joining Thinkific, Guloy served as a Global Events Manager at Galvanize, where she collaborated with cross-functional teams and multiple locations to develop an overarching year-long events strategy.
Guloy resides in Vancouver, Canada, and holds a bachelor’s degree from De La Salle-College of Saint Benilde.
Heather Campbell combines her expertise in digital marketing, sales, and search to educate and empower the next generation of marketers.
Since February 2021, Heather Campbell has been the Director of Marketing for Search Engine Journal, where she partners with leading marketers to keep up-to-date on the search industry and drive return from marketing opportunities. In this role, she leads the organization’s go-to-market strategy and builds a rich content strategy that compels and engages its audience of marketers and SEO professionals.
Prior to Search Engine Journal, Campbell served as Director of Marketing for TROY Group, Inc. for four years and Director of Sales for Radiant Life Magazine. She also has considerable experience in direct mail, sales, and SEO and PPC campaigns.
Campbell resides in the Wheeling, West Virginia area. She holds a master’s degree in Integrated Marketing Communications and Marketing from West Virginia University, as well as a bachelor’s degree from West Liberty University.
More than any other marketing channel, events act as an extension of your brand. So it’s crucial that every checkpoint of your attendees’ journey, from start to finish, leaves a positive impression. In this session, we'll learn how to create effective attendee journeys that keep people coming back with Haylee Brennan of Conductor.
Haylee Brennan is a seasoned event professional with experience in the tech, professional sports, and hospitality industries.
After graduating from California State University - Fullerton, she worked in Premium Experiences Services for the Los Angeles Chargers before becoming an Event Marketing Coordinator at Innovid, an ad tech company.
In November 2020, she joined Conductor, an enterprise SEO and content marketing platform. There, she led and executed the company’s webinars before becoming rising to Event Marketing Manager in March 2022. In this role, she oversees all aspects of the company’s event management strategy — and helped to execute its first hybrid event.
Brennan resides in the Los Angeles area.
Want to learn more from our amazing panel of event experts? Join us at our BeyondVirtual event series this summer and beyond!
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