70% of marketers have moved face-to-face events to a virtual platform, and the proof is in the pudding: Over 80% have been able to reach a wider audience than they did before. If you want to exceed your growth goals, then virtual events shouldn’t be an emergency backup to the “real thing.” They should be an integral part of your event strategy.Get Your Copy
In 2020, millions of event hosts turned virtual as a substitute for their suddenly cancelled IRL gatherings. Some struggled to execute comparable experiences to their audiences, but much more were successful despite—and because of—the new setting. Over 80% of event organizers have been able to reach a wider audience with virtual events.
Best of all, event experiences have evolved in parallel with the historic increase in demand. Far from one-way lectures, virtual events are now immersive experiences that feature multi-person panels, 3D product demonstrations, matchmaking networking sessions and 1-to-1 video chats… and hosts can leverage audience interest to generate leads more quickly and effectively than ever.
70% of marketers have moved their face-to-face events partially or fully to a virtual platform, and see that as a long-term change. So if you want to maximize your ability to meet your organization’s growth goals, then virtual events shouldn’t be an emergency backup to the “real thing.” They should be an integral part of your event strategy.