Virtual Events may have been the product of the year in 2020, but marketers believe that hybrid events are here to stay. In a recent survey of 20,000+ brand marketers, 78% agreed that in-person events will pivot to hybrid. Inform your hybrid strategy with BigMarker's Ultimate Guide.Get Your Copy
Virtual events may have been the product of the year in 2020, but the consensus is that hybrid events are here to stay. In a recent survey of 20,000+ brand marketers, 78 percent agree that in-person events will pivot to hybrid models. Here’s why you need to add hybrid events to your marketing mix:
Provide valuable insurance. With uncertainty surrounding current and future global pandemics, having a virtual option teed-up provides option value to event organizers.
Double your event’s reach. Think your hybrid event will cannibalize guests and revenue from your IRL option? Think again. 96 percent of online attendees at hybrid events were not planning to attend live, according to Matthew Ley, President of The Streaming Network.You’re not splitting your current audience—you’re creating a new one.These are the people who “just aren’t that into you yet”, the ones who aren’t ready to commit a full day to your event, but are willing to checkit out on their own terms.
Diversify your audience. Due to financial constraints, family commitments, medical concerns or scheduling limitations, manywould-be guests may not be able to attend your IRL events. By providing a hybrid option, you can lower the path-to-purchase barriers for new attendees and appeal to attendees from new, underrepresented backgrounds.
Offer flexibility for a remote workforce. Hybrid events mesh with the modern worker’s desire for flexibility and remote work. Accordingto a new Pew Research Center survey, 71 percent of workers are working remotely all or most of the time—and more than half want to continue doing so even after the pandemic, so event organizers will need to use hybrid models to attract more Millennial and Gen Z attendees.
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