On-Demand Webinar

Driving Webinar Registrations & Conversions

Learn how to increase your registration rate and convert more attendees to qualified leads. Find out what mistakes companies often make in marketing webinars and discover easy ways to avoid them.

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What You Will Learn

Learn how to encourage more registrations and capitalize on attendance to create real sales leads. Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

This seminar is appropriate for producers and presenters of business lead generation webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

Ken Molay, president of Webinar Success, and Zhu-Song Mei, Founder & CEO of BigMarker.com presents tips to help you plan and execute effective lead generation webinars. You set a tone for interaction with your prospects from initial promotion and marketing of an event through registration and pre-event communications. Your presentation content and the way you deliver it determine whether your audience will advance along the sales cycle or drop out of your opportunity list.

By the end of this webinar, you'll be able to answer the following questions: How do I create promotional materials that attract my target audience? What are the tradeoffs between lead scoring and lead attrition? What's the best way to get registrants to attend my webinar? What are best practices for structuring persuasive presentation content? What's the most effective way to structure a call to action?

Meet the Presenters

Ken Molay

Ken Molay is a thought leader in the area of B2B Webinars. As President of Webinar Success, he advises companies on producing compelling online events that drive business results. Ken has been quoted in the Wall Street Journal and industry publications. He is a frequent public speaker on the topic of effective webinars.

Zhu-Song Mei

Zhu-Song is the Founder & CEO of BigMarker, the #1 highest-rated webinar platform. He's lived the old days of marketing, selling, and teaching, when people used to talk at their audience and hope people get the message. Thankfully, times have changed. Zhu-Song is passionate about building technology that helps people turn dull monologues into engaging conversations that activate audiences and build stronger relationships.

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